How historic British sports car brand Lotus plans to branch into family-hauling EVs without losing its charm

• British sports car company Lotus is known for its light, tiny, bare-bones sports cars.
• It’s had an up-and-down few years, from ambitious plans to financial woes and ownership changes.
• But with new cash, Lotus is electrifying its vehicles – and branching out from its sports-car roots.

British sports car company Lotus – beloved by many for its light and nimble, if hard to get in and out of, vehicles – has been through the ringer over the last decade. From ambitious plans to financial woes and ownership changes, the ride hasn’t exactly been smooth.

But with new funding and a new parent company, Lotus is moving from its gas-powered roots into the hybrid and EV space. The firm’s new managing director, Matt Windle, spoke to Insider about where the company is going.